Personal Branding: Porn Industry

There is a clear definition of personal branding, which is the process by which individuals (or companies) transform themselves and their careers into a brand, using their industry knowledge.

But have you ever wondered if this happens with the porn market?

Today we will analyze the website BokepSex, a website that offers a lot of porn videos and adult content especially for their clients from the Asian continent, to see how they have made their way in the industry and how they have managed to create a solid and well-established personal brand among their users!

Why has personal branding become indispensable in porn?

In a context where there is now too much choice and potential competitors are everywhere and willing to do anything, BokepSex knows very well that personal branding and that unique touch you have to offer have become indispensable for success.

For more than ten years, the web has undermined the rules of the adult film industry, democratizing it. However, despite this, big brands like PornHub and BokepSex have managed to give more value than the competition to their users, all thanks to the more varied categories under which, within them, the same content is organized.

In the case of BokepSex, they decided that their target audience would be Asians spread across the US, Germany and France who are often looking for porn content with girls from their hometowns and this is not offered by any other porn site.

In short, it is not surprising that, just like film promotion strategies, marketing and communication strategies in the porn sector are also profoundly different today and great importance is given to the value you deliver to your community.

An industry with many opportunities

Clearly it is a sector that has many difficulties when it comes to implementing marketing strategies, just imagine the difficulty of being social manager of brands like BokepSex, where you have to think of an effective editorial calendar for your referral business but that does not violate the community standards of the most common platforms.

To these and other critical problems, platforms like BokepSex, have solved over time with content strategies adapted to the porn industry, to survive the massification and make their personal branding speak for them.

How did you do it?

Analyzing specific strengths, weak links, opportunities and threats, in order to gain positioning and differentiate yourself from your competitors with the use of:

• Enhanced and high-end services.
• Leave the mainstream and find niches.
• Take advantage of the chronological advantage of having arrived first.
• Focusing on innovation and targeting a new generation.
• The trends are being proposed as an alternative to the current trends.

Porn actors building a personal brand

Big names in the porn industry like Valentina Nappi know very well and owe much of their popularity to the web. The Neapolitan porn actress and her staff have shown that they know how to master the tools offered by digital environments.

Following the examples of the big brands, Valentina and her team have created “contests” in which they are asked to upload a video to the youtube platform performing a specific act in which they must optimize the metadata so that the actress can be easily located by the platform’s algorithm.

Undoubtedly, a splendid adaptation to digital media and at the same time a good technique to build presence within this popular social network.

Of course, she is not the only one and will certainly not be the last to try to better position her personal brand in the different social networks. More and more actors in the porn industry realize the importance of their personal brand and end up replicating the techniques that the greats of online porn have taught us.